Originally Aired - Thursday, May 2 • 9:00 AM - 10:00 AM
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Location: MAIN STAGE (Hall D - 2100 Aisle)
Title: Keynote Presentation: The Green Sciences Revolution: L'Oréal's Commitment to Sustainable Innovation
Description:
L'Oréal is leading a Green Sciences strategy with a goal to significantly improve the environmental profiles of its products by 2030 in line with the Group's sustainability program, L'Oréal for the Future. The company's comprehensive strategy spans from fundamental research to development, utilizing advanced technology to harness natural processes. Moderated by Kathryn Hopkins, Senior Beauty Editor, WWD. Admission is included with Expo Only Registration. Coffee will be served…make sure you arrive early to claim your seat!
The strategy consists of four pillars: Sustainable Cultivation aims to manage water resources, respect biodiversity and soil quality, limit land occupancy footprint and carbon emissions and secure raw material supply through advanced farming techniques. Green Extraction focuses on obtaining active molecules from nature with minimal environmental impact. Green Chemistry follows twelve principles to create environmentally friendly molecules. Biotechnology and Fermentation use living organisms to generate new ingredients.
L'Oréal's investment in biotech companies like Debut Biotechnology and initiatives for nature-infused ingredient development highlight its commitment to bio-based ingredient proliferation. As of the end of 2023, 65% of L'Oréal's formula ingredients were bio-based, from abundant minerals or circular processes, marking progress toward their 95% target by 2030.
The discussion will cover how L'Oréal's Green Sciences approach creates alternatives to petrochemicals and delve into new research areas of high performance, with an overarching aim to drive positive change for the world.
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